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The Business Laboratory

60 · One MacBook Army

The new definition of a modern entrepreneur is an AI agent operator. You optimise workflows. Start from the problem; reverse-engineer the goods and services that kill that pain; map the digital supply chain that leads to the outcome; determine the process; figure out how to code, program and automate AI agents to do it — then work on top of them. The idea that you must know every inner working of every micro-detail is a lie. The CEO of McDonald's doesn't have a year of floor-mopping experience. You need to know how to ask the right questions of LLMs and outsource the work to the models.

This is true: the next billion-dollar company is going to be one 25-year-old managing AI agents. One MacBook can outperform a skyscraper with a thousand human computers if managed properly. The scalability of computers is infinite. The key is knowing what must be done, knowing how to make an AI agent do it, then teaching it to learn beyond your knowledge scope. He'll be a random guy with only a MacBook, living in his parents' basement, working at McDonald's in the daytime — but at night, up to something. Yes: after A-levels, maybe a part-time job at McDonald's near Korea University, for the supply-chain education alone. Ironically, the foundation of supply chain management for my future businesses might come from Tim Hortons and McDonald's. Ben Francis founded Gymshark at 19 while delivering pizzas and studying — bought a sewing machine and a screen printer with his savings, made gym clothes in his garage, built it into a global brand worth over £1 billion. You could do this, Jamie: run the online version of your own thing while at Imperial, while working as a barista at some London café, while excelling at everything. Just find the paths of automation.

One vision: use AI agents to outreach to SME brick-and-mortar businesses globally. Conversion runs around two to three percent of recipients — but with thousands of agents sending thousands of mails a day, the customers come. Use a business-analyst framing for the prompts so the agents conduct deep research on each business, build websites for them for free, then offer: I will build your online presence, scale your conversion rates, maximise funnel optimisation. A one-time charge or commission on performance. Organic content plus cold outreach alone can go a long way — one reason Temu grew so fast. Closing market gaps within several niches, charging a fee: an AI-agent growth agency that eventually scales into AI-backed PE with affiliates across tech firms.

Build a multilingual AI-UGC demand engine across all social platforms. English, around 1.5 billion speakers; Mandarin, 1.1 billion; Hindi, 600 million; Spanish, 550 million; French, 310 million; Arabic, 274 million; Bengali, Portuguese, Russian, Urdu — outreach across all of them, across every platform. Target global from day one.

More ideas, because there is no shortage: AI browser extensions that auto-translate while preserving the actor's voice — the reason we hate dubbed movies is the horrid replacement voices — with AI lip-sync tweaks on top; a daemon running in the background for Netflix and the streaming apps; voice clones the entertainment giants could licence; the same for music, hearing your favourite artists sing in your language. Legal compliance blocks the big studios at first — so start with small influencers on Instagram: translate their content into ten languages and repost for them to reach new markets; they don't worry about copyright, they want reach. Even with an offer too good to refuse, every product has inherent costs — showcase them explicitly. Give the incentives first, state the potential downfalls, and explain how you'll resolve them. What Duolingo removes is the barrier to learning languages — but what if you didn't have to learn at all? All foreign media auto-translated as a daemon on your iPhone or Mac, a Safari or Chrome extension. That gets us in the room with Alphabet and Apple, potentially Microsoft and Netflix. This is fundamentally what Polymarket did: skip the small-business affiliates, provide a market disruption so viral that the big leagues hand you the stage. Extend the language-barrier break with AI glasses or lenses auto-translating every text in sight, then add features — blue-light blocking, night mode. AI-built-in glasses are a new hardware niche manifesting the software's growth.

The time from idea to execution can be reduced to almost seconds now, where brick-and-mortar takes forever. Speed is the whole point.

59 · Vending Machines for Pain

61 · Eating McKinsey

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