The Lens
93 · Beautifully Ugly Footage
I was so self-conscious that I was recording the vlogs of myself coding and programming — and it is so ugly. Working arduously like a dog, mental breakdowns on camera, the behind-the-scenes disgusting and raw: screaming, frustrated, on my knees, praying to Jesus because the momentum is uncontrollable, the emotional whiplash of trading. No sane person comes out of that footage looking curated. That is exactly why it's valuable.
Post everything. Document everything of the journey, as much as you can. Post even the ugliest parts of your current self that make you cringe — post five hundred of them publicly. Those are the victories you'll be proudest of long-term. The game has massively changed: the modern entrepreneur's attributes shift every year, every month, every day — and the way you get eyeballs and acquire clients has changed with it.
Yo, there isn't really any content of someone watching courses and learning how to do something for eighteen hours straight. Maybe that's my new challenge. Hit record. Work eighteen hours straight: learn Leetcode in eighteen hours. Learn OpenClaw in eighteen hours. Send a thousand cold outreaches in eighteen hours. Whenever I have a mental breakdown, drop down, blast music, do pushups — and get back in frame. That's a series. A niche I can dominate by showing people this is possible. Finishing all the courses on Coursera, LinkedIn Learning, Khan Academy. Finishing one book in eighteen hours. Finishing Real Analysis in eighteen hours. The Green Book in eighteen hours.
There's not much content of people asking for advice on YouTube, being openly vulnerable — giving the audience the frame of advisor. That's value provision in both directions: they get to teach; I get to learn from people ahead of me.
A lot of YouTube is people giving out advice, and a lot is emotional rants. I rarely see creators throw out a topic and ask people for advice. People love talking about themselves — they'll discuss literally anything, and they comment voluntarily rather than being begged. I will never do the "like and subscribe" grovel — as a viewer I never once obeyed it. I'd give credit where credit is due: if content genuinely provides pragmatic value, people return it. I have an unfathomable source of material: book reviews, quant trading strategies, intellectual discourse, theology, vlogs, comedy — an all-rounder. Why would I specialise? I can't. I'm a polymath. How am I supposed to ignore the connections?
The one value I can already provide great insight on: how to prepare for the A-levels. Post everything about that journey. And the plan from there: record live problem-solving — TMUA sessions, STEP sessions, live backtesting, live learning-to-code marathons — and provide value to strangers I will never meet. Maybe that's the world's operation: you provide value to strangers, and somehow it comes back as karma.
There will be more than two thousand videos and shorts by the end of the cycle. And with the help of agents, the reach compounds. The personal brand ties to the business and the scale keeps growing. When there are ten billion frames of you talking and building on the internet, that alone scales the pendulum. The world has allowed this to happen — use it.